Brand Identity Packaging Design Visual Design Eco-Friendly
Powerful.
Gentle. Effective.

(Cleano) Brand Identity & Packaging Design — Modern Eco Cleaning

Client
(Cleano)
Scope
Branding · Logo · Packaging · Marketing Assets
Typography
Open Sans — Full Family
Direction
Clean · Minimal · Trustworthy · Sustainable
Cleano hero image
01 — Overview

The Brief

(Cleano) was conceptualised as a modern cleaning brand focused on delivering efficient and eco-friendly cleaning solutions. The objective was to create a brand that communicates hygiene, reliability, and sustainability while maintaining strong visual consistency across packaging and promotional materials.

The brand needed to feel premium but approachable — a home care brand that elevates everyday cleaning with naturally derived formulas housed in sustainable, minimalist packaging. Clean aesthetics that blended high-performance cleaning with modern design sensibility.

I designed the complete branding system — logo, visual identity, colour palette, typography, packaging design, marketing assets, and social media visual strategy.

Industry
Home Care · Eco Cleaning · FMCG
Brand Tagline
"Your Home. Naturally Fresh."
Typography
Open Sans — Regular, Italic, Bold, Italic Bold
Brand Direction
Clean · Minimal · Trustworthy · Sustainable
Deliverables
Logo · Colour System · Typography · Packaging · Social Assets · Marketing Materials
02 — Logo & Concept

The mark.

(Cleano)
Logo Rationale

The (Cleano) logotype uses parentheses as a distinctive brand device — wrapping the name in a clean, structural embrace that communicates containment, precision, and order.

The circular bracket form echoes the brand's core values: completeness, protection, and cycle-driven sustainability.

Brand Values
Cleanliness
Sustainability
Reliability
Simplicity
03 — Brand Identity

Colour &
typography.

Colour Palette — 8 Colours
Azure #3591BF
Lt Azure #81CAE2
Cyan #6ED5DA
Lt Cyan #B3E8E4
Yellow #F6E055
Lt Grey #D9D9DA
Lt Blue #F2F3F8
Lt Yellow #FEFEFD

A cool, fresh palette anchored in azure blues and aqua greens — communicating hygiene, freshness, and environmental trust. Yellow adds warmth and optimism as an accent.

Typography — Open Sans
Regular Aa Open Sans
Italic Aa Open Sans
Bold Aa Open Sans
Italic Bold Aa Open Sans

Open Sans was selected for its clean geometric structure and high legibility at all sizes — ideal for product packaging, digital campaigns, and print assets. It reinforces the brand's approachable, modern personality.

04 — Packaging Design

Product line.

Hand Wash
Refillable glass bottle
Eco-Refill Pouch
Conc eco-refill · recycled plastic · 100ml
Surface Spray
Natural formula · multi-surface
CLEANO
POWERFUL.
GENTLE. EFFECTIVE.
05 — Brand in Action

Applied
identity.

01
Retail Storefront
Full storefront signage system — azure blue fascia with white logotype, applied consistently to retail and pop-up environments.
02
Social Media
Instagram content templates following the brand visual system — product-led photography with minimal typography overlays.
03
In-Store Display
Point-of-sale display unit with branded shelf organisation, product cards, and in-store digital screen integration.
04
Fleet / Delivery
Vehicle livery — delivery trucks wrapped in the brand's azure palette with tagline, maintaining visibility and consistency in the field.
Social Media
Instagram · "Your Home. Naturally Fresh."
Retail Signage
Storefront · Brand environment
Street Activation
Pop-up booth · Out-of-home
Fleet Livery
Vehicle wrap · Delivery branding
"

"(Cleano) elevates home care with powerful, naturally derived formulas housed in sustainable, minimalist packaging — ensuring your home stays naturally fresh, safe, and beautiful."

Brand Manifesto — (Cleano)